Just Be Creative

Westjet Conceptual Rebranding

Using inspiration taken from jet paths and location placements on maps and other devices, the new logo uses a rhythmic circular movement of graphical elements to create a gestalt “W” and “J” within the logo. Colours keep the brand from falling into a boring sterile trend of modern airlines, and plays with a more family friendly and playful aesthetic.

westjet.jpg
p2.jpg